Last updated: 17 June 2026 · Privacy requests: hello@aiacademyforbeginners.com
2.1 Purpose of this notice
This Privacy Notice explains how AI Academy for Beginners collects, uses, stores, shares and protects personal data when you visit our website, contact us, join our mailing list, buy a course or membership, attend a live session, use our community, complete forms, take part in coaching, request support, or engage with us as a corporate, school or enterprise client.
We aim to be clear, fair and transparent about how your data is used.
2.2 Who controls your personal data
The data controller is Great Business Platforms Limited, trading as AI Academy for Beginners.
Registered company number: [insert company number]
Registered office: [insert registered address]
Website: https://aiacademyforbeginners.com
Email for privacy requests: hello@aiacademyforbeginners.com
2.3 Personal data we may collect
Depending on how you interact with us, we may collect the following categories of personal data:
- Identity data such as first name, last name, display name, organisation and role.
- Contact data such as email address, phone number, business address and communication preferences.
- Account data such as login information, membership status, purchase history, plan level and access permissions.
- Payment data such as transaction records, invoices, subscription status and billing information. Full card details are normally processed by our payment processor and are not stored by us.
- Learning data such as course progress, event attendance, submitted questions, support requests, coaching notes and engagement with resources.
- Marketing data such as newsletter sign up, consent records, campaign engagement and unsubscribe preferences.
- Technical data such as IP address, browser type, device information, pages visited, referring links, approximate location and cookie identifiers.
- User generated data such as messages, comments, community posts, uploaded documents, form responses, feedback and testimonials.
- Corporate or school client data such as authorised contact details, attendee lists, training requirements and organisational arrangements.
2.4 How we collect data
We may collect data directly from you when you complete forms, buy a plan, create an account, join a webinar, attend a session, send an email, post in the community, complete a survey, request support, book a call or subscribe to updates.
We may also receive data from payment processors, email marketing platforms, event platforms, learning platforms, analytics tools, social media platforms, referral partners, corporate clients and organisations that arrange training for their staff or learners.
2.5 Why we use personal data and our lawful bases
We only use personal data where we have a lawful basis under UK data protection law. The lawful bases we may rely on include contract, legitimate interests, consent, legal obligation and, in limited cases, vital interests.
| Purpose | Examples | Lawful basis |
|---|---|---|
| Provide services | Create accounts, deliver training, provide course access, community access, support and coaching. | Contract and legitimate interests |
| Process payments | Take payments, manage subscriptions, issue invoices, prevent fraud and handle refunds. | Contract, legal obligation and legitimate interests |
| Communicate with you | Send access details, service notices, support responses, reminders and account information. | Contract and legitimate interests |
| Send marketing | Newsletters, course updates, event invitations and relevant offers. | Consent or legitimate interests where allowed by PECR and UK GDPR |
| Improve the academy | Review engagement, support requests, feedback, attendance, content performance and learner needs. | Legitimate interests |
| Run live sessions | Host, record and share training sessions, manage questions and provide replays. | Contract, legitimate interests and consent where appropriate |
| Meet legal duties | Accounting, tax, compliance, dispute management and regulatory requirements. | Legal obligation and legitimate interests |
| Protect users and platforms | Security, misuse prevention, fraud prevention and enforcement of terms. | Legitimate interests and legal obligation |
2.6 Marketing emails and communications
You can subscribe to receive AI tips, training updates, event invitations and relevant offers. Where consent is required, we will ask for it. Where the law allows us to contact existing customers about similar products or services, we may rely on legitimate interests and the soft opt in rules, provided you had a clear opportunity to opt out when your details were collected and in every marketing message.
You can unsubscribe at any time by using the unsubscribe link in our emails or contacting hello@aiacademyforbeginners.com. We may keep a suppression record to make sure we do not email you again after you opt out.
2.7 Cookies and analytics
Our website may use cookies and similar technologies to make the site work, remember preferences, analyse traffic, understand marketing performance and improve user experience. Essential cookies may be used without consent where they are needed to provide the service you request. Non essential analytics, advertising or tracking cookies should only be used where we have appropriate consent.
Please see our separate Cookie Policy for more information.
2.8 AI tools and personal data
Because we teach AI tools and workflows, we may demonstrate how to use third party AI systems. You should not submit confidential, sensitive, special category, regulated, client, employee, child, financial, medical, legal or highly personal data into AI tools unless you have a lawful basis, appropriate authority, suitable privacy settings and a proper risk assessment.
Where learners upload or share material with us for coaching, support or training purposes, they are responsible for ensuring they have the right to share it. We may ask you to remove or redact unnecessary personal data before using it in a learning environment.
2.9 Children and young people
Our public paid plans are intended for adults aged 18 and over. Where we provide services to schools, colleges, youth organisations or programmes involving young people, we expect the relevant organisation to manage safeguarding, parental notices, lawful basis, permissions and appropriate supervision.
We do not knowingly collect personal data from children through public sales pages without appropriate permission. If you believe a child has provided personal data to us without appropriate authority, please contact us.
2.10 Who we may share data with
We may share personal data with trusted service providers where needed to operate the academy. These may include payment processors, learning platforms, website hosts, email marketing tools, calendar tools, webinar platforms, community platforms, CRM systems, analytics providers, cloud storage providers, accounting providers, professional advisers, contractors and technical support providers.
We may also share information where required by law, to protect rights and safety, to enforce our terms, to prevent fraud, to respond to lawful requests, or as part of a business sale, merger or restructuring.
We do not sell personal data.
2.11 International transfers
Some service providers may process data outside the United Kingdom. Where personal data is transferred internationally, we will take reasonable steps to make sure appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses, the UK international data transfer agreement, or other lawful transfer mechanisms.
2.12 How long we keep data
We keep personal data only for as long as reasonably necessary for the purposes described in this notice. Retention periods may vary depending on the type of data, legal duties, tax requirements, dispute risk, account status and operational needs.
- Account and purchase records may be kept for the duration of your account and then for a reasonable period for tax, legal and dispute purposes.
- Payment and invoice records may be kept for accounting and tax compliance.
- Marketing records are kept until you unsubscribe or we no longer need them, although suppression records may be kept to honour opt outs.
- Support messages and coaching notes may be kept for a reasonable period to manage service quality and disputes.
- Website analytics data may be kept according to the settings of the analytics provider.
- Recordings may be kept while they remain useful for learner access, quality assurance or internal training, unless a shorter period is agreed.
2.13 Your data protection rights
Depending on the circumstances, you may have the right to:
- Be informed about how your personal data is used.
- Access a copy of your personal data.
- Ask us to correct inaccurate or incomplete data.
- Ask us to delete personal data in certain circumstances.
- Ask us to restrict processing in certain circumstances.
- Object to processing based on legitimate interests or direct marketing.
- Withdraw consent where we rely on consent.
- Ask for data portability where this applies.
- Complain to the Information Commissioner’s Office.
The right to object to direct marketing is absolute. You can opt out at any time.
To exercise your rights, email hello@aiacademyforbeginners.com. We may need to verify your identity before responding.
2.14 Complaints
We would appreciate the opportunity to resolve any privacy concern first. Contact us at hello@aiacademyforbeginners.com.
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator. Website: https://ico.org.uk
2.15 Changes to this Privacy Notice
We may update this notice from time to time. The latest version will be published on our website with the date of the last update.